[MUSIC UP AND UNDER] As of Friday, it’s over. TV as we have always known is gone, TV that brought us Lucy -

[CLIP]:

LUCY: Oh, Ricky, you never take me anyplace!

[END CLIP]

BOB GARFIELD: - and the Kennedy assassination -

[CLIP]:

WALTER CRONKITE: John Fitzgerald Kennedy was assassinated today in the 46th year of his life and his third year as President of the United States.

[END CLIP]

BOB GARFIELD: - and the moon landing -

[CLIP]:

NEIL ARMSTRONG: It’s one small step for man.

[END CLIP]

BOB GARFIELD: And America’s first family.

[SIMPSON’S THEME SONG] It all ceased to exist when the long-promised digital switchover turned out the lights on analog broadcasting. From now on, it’s all zeros and ones, the culmination of a two-decade, multi-billion-dollar effort that began with extravagant industry promises about interactivity and customized programming and ended with – a somewhat sharper picture. Oh yeah, broadcasters do now possess the digital technology to compete with cable and the Internet, but with audiences shrinking, revenue plummeting and time running out to close the variety and convenience gap, it’s looking like over-the-air TV has shown up late for the digital revolution - or, put another way, they've invested so much building the house they've got nothing left to furnish it. What’s being played in these new digital channels in broadcast’s brave new world?

[CLIP]:

[I LOVE LUCY THEME SONG]

MALE ANNOUNCER: And now, I Love Lucy!

[AUDIENCE APPLAUSE]

[END CLIP]

BOB GARFIELD: Reruns.

[I LOVE LUCY THEME SONG TAG]