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Brian Lehrer: Brian Lehrer on WNYC. Now, we'll wrap up the show, we'll wrap up the week by wrapping up our Shop Listener series. Today, we're inviting anyone who sells holiday gifts online. Do you sell something that would make a great gift this holiday season, but you don't have a brick and mortar store, you are invited to call in and promote your online wares. 212-433-WNYC, 212-433-9692.

For those of you who haven't been hearing the series and don't know what I'm talking about, every year during the holiday gift-giving season, we run this Shop Listener series in which we invite those of you, small business owners listening in, to call and promote yourself. It's one way that we try to give back to some members of our community by encouraging Brian Lehrer Show listeners, WNYC listeners to shop other Brian Lehrer Show listeners, WNYC listeners among the options.

We did it by geographical area for the other days this week. We started with Brooklyn and Manhattan on Monday, then the Bronx, Staten Island and Queens on Tuesday. Callers with brick and mortar stores in New Jersey on Wednesday. Yesterday, it was Long Island and the northern suburbs, but we know that these days, many of you who have businesses, who are making and selling things that could be used as holiday gifts, don't have brick and mortar stores and just sell online. It's okay if you list on Amazon or any other big platform, just that you be the one who's actually making and selling this stuff or acquiring and selling this stuff. There you go. It's your turn. 212-433-WNYC.

I will also say for everybody who's a potential Brian Lehrer Show seller or everyone who's a potential Brian Lehrer Show listener and buyer from other Brian Lehrer Show listeners, that we also have the online gift guide version of this. Even if you get on the air, you might as well go and post on the online version. Others, go and look at the shopping options from this list in your geographical area or with other things that you might buy online. That's at wnyc.org/ShopListener, wnyc.org/ShopListener to list or to browse. Those of you selling online only, we'll take your calls right after this. We'll see what we get.

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Brian Lehrer: Brian Lehrer on WNYC. Now, to those of you who are selling holiday gifts online only. Just looking down this list, I'm always amazed at some of the really unusual creative things that people would have never dreamed on their own of going out and getting as a holiday gift until they hear about it. Kathy in Brooklyn may have one of those. Kathy, you're on WNYC. Hello.

Kathy: Hey. Hello, Brian.

Brian Lehrer: What you got?

Kathy: Well, when I was a new mother back in 1980, I designed a little, tiny baby tuxedo zipper, black and white, very washable, very comfortable for-- my daughter was born, but I just got the little, I don't know, a little bolt that I should do it and I've been selling it [crosstalk]--

Brian Lehrer: It's like a onesie that looks like a tuxedo?

Kathy: Yes. It's a onesie with tail and bow ties, zipper, very convenient. I have a preemie, x small, small and medium. It just goes up to 12 years. They're very cute.

Brian Lehrer: How do you find that people use them ones they have them? Is it when they're taking their babies with them to weddings and things like that?

Kathy: Yes, formal events, their own wedding these days [chuckles]. Very often, there is a baby. Anyway.

Brian Lehrer: That'd make a good Halloween costume too, but okay, go ahead. How do people get this baby tuxedo?

Kathy: At the moment, I have a Facebook page Classic Baby Tux. They are $40. You can pay with a Zelle basically. The four sizes are preemie, extra small, small and medium. They go up to 6 to 12 months. It's every three months with a preemie added. It really is a showstopper. Black and white is [unintelligible 00:04:58] .

Brian Lehrer: It's Classic-- I'm going to move on to the next caller, but it's Classic Baby Tux on Facebook is what you said, right?

Kathy: That's right.

Brian Lehrer: Kathy, thank you for sharing that with us. Good luck. Kathleen in Ocean Grove, you're on WNYC. Hello, Kathleen.

Kathleen: Hey, Brian. How are you? I have a beach umbrella anchor and it's called Noblo, N-O-B-L-O. The website is thenoblo.com. Noblo is a simple-to-use beach umbrella anchor that I created about 10 years ago. It is made in New Jersey, USA. It's a nylon bag that you fill with sand, and then you velcro it to the beach umbrella to keep it from flying in the wind. Then at the end of the day, you dump the sand and the Noblo folds up small enough to fit in your hand to be used over and over again.

Brian Lehrer: Very nice.

Kathleen: It's a great holiday gift. It comes in a beautiful packaging. It's a practical gift that people can use for years and years. It helps everybody on the beach because it keeps everybody safe.

Brian Lehrer: It's called Noblo because your umbrella doesn't blow over, N-O-B-L-O. How do they get it?

Kathleen: Correct. They go to the website www.thenoblo.com.

Brian Lehrer: Thenoblo.com. Kathleen, good luck. Thank you for checking in with that. NMaat in Westchester, you're on WNYC. Hi, NMaat.

NMaat: Hi, Brian. Good afternoon, of course. I'm so excited to be part of your Shop Listener again this year. My company name is 7 Principles 365 and we sell everything you need for Kwanzaa here locally, from the candle holder, the kinara, the candles, the cup, everything that you need as well as earrings, handcrafted baskets from Senegal and Rwanda, handcrafted mats from Kenya. We're really excited. This year we're actually in the New Rochelle Holiday Market. I want to shout out to all my fellow vendors out there in New Rochelle Holiday Market at the New Rochelle Metro North train station. You could come and go to 7 Principles 365. That's a numeral 7 principles, L-E-S, 365.com.

Brian Lehrer: NMaat, thank you for sharing it with us. Good luck with that. Wendy in Springfield, New Jersey, you're on WNYC. Hi, Wendy.

Wendy: Hi. I am Ida Bell Publishing named after Ida B. Wells. That's I-D-A Bell like the bell that you ring, publishing.com. All one word, www.idabellpublishing.com. We sell online only from the publisher's website. We're a small company, so we have two books, but they're both suitable for anyone 12 and up. Our debut book An Extraordinary Life Josephine E. Jones is available for scholars in the Schomburg, but you can get your own copy. It's also at the Princeton library and a few others, like 15 other libraries. www.idabellpublishing.com online only from the publisher's website. We are not on the big A.

Brian Lehrer: [laughs] Awesome. Ida Bell Publishing. Wendy, thank you very much. Good luck with it. Keesha in Brooklyn, you're on WNYC. Hello, Keesha.

Keesha: Hi, this is Keeshagaye and my website is myemollient.com, M-Y-E-M-O-L-L-E-I-N-T. It's a naturally formulated brand. I started this brand because I was diagnosed with eczema, so everything is natural. There are no parabens, no toxins. I think it would make a great gift for anyone who's environmentally conscious.

Brian Lehrer: It's like a skin cream?

Keesha: Yes. It's a body butter and super concentrated. It's made with seven organic ingredients. I make it myself, actually.

Brian Lehrer: Give your web address again.

Keesha: www.myemollient, M-Y-E-M-O-L-L-I-E-N-T.com.

Brian Lehrer: Keesha, thank you for sharing it. Good luck. Lance in Manhattan, you're on WNYC. Hi, Lance.

Lance: Oh. Hey, Brian. Thanks so much for doing this. Chances are many of your listeners know someone who never learned to ride a bike. Well, I have good news. My business is www.virtuousbicycle.com. I offer private learn-to-ride lessons for adults. Brian, those who learned when they were little just don't understand the challenges of learning as a grown up. My teaching method for adults is systematic, it's dignified and it's never scary. For the holidays I'm offering a new concept.

Brian Lehrer: Go ahead.

Lance: Brian.

Brian Lehrer: No, go ahead. Go ahead.

Lance: For the holidays, I'm offering a new concept, the no-charge gift certificate. When you order a no-charge gift certificate, you commit to paying the lesson fees when the student books their lessons, not before. Find me on the Web at www.virtuousbicycle.com, or if you can't spell 'virtuous' and you can't spell 'bicycle', just go to learntoride.nyc. Thanks, Brian.

Brian Lehrer: Now, people may be thinking, "You need an instructor to learn how to drive a car," but do you really need an instructor to learn how to ride a bicycle? What do you say to those people?

Lance: Brian, learning to ride once you're an adult requires rewiring the reflexes that have kept you safe since you were old enough to walk. Your friend might be an average cyclist, but they don't know all the hundreds of little skills that go into staying on that bike, keeping it upright, going around a curve, going down a hill. In my program, I've developed hundreds of little micro lessons, micro skills, and I teach them one at a time. When the student takes those first pedal strokes, and they bike across the field, they don't even know how they did it.

Brian Lehrer: All right, www.virtuousbicycle.com. Lance, thank you very much. We have time for one more on the air, and it'll be Meryl, in Bushwick. Meryl, you're on WNYC. Hey, there.

Meryl: Hi, Brian. I'm a huge fan. I am the owner of Burner Babe. We're a woman-owned smoking accessories brand, and we specialize in designer rolling papers, patterns with everything from little fruits and flowers, we even have one with popsicles. We carry one and a quarter and king size papers, as well as rolling trays, pre-rolled cones for people who don't roll their own. We've got super-cute joint holders, too. All of our papers are vegan, and they're printed with plant-based inks, and they're currently 40% off. You can find them at burner-- [crosstalk]

Brian Lehrer: Go ahead. No, you go ahead. You can find them at--

Meryl: Burnerbabe.co, B-U-R-N-E-R-B-A-B-E dot C-O, not com. You can also find-- [crosstalk]

Brian Lehrer: Burnerbabe.co. One quick example, in 10 seconds, it really has to be 10 seconds, of designer rolling papers, what kind of design?

Meryl: We've got super-cute, little floral rolling papers. Then, I just want to say really quickly, as a white woman in the industry, I also want to take a moment to call out Bouqe Papers, B-O-U-Q-E Papers, they are Black-owned, and also Green Smoke, and they're based in DC, so not too far away.

Brian Lehrer: All right. Well, I guess it was always legal to sell those, but in the legal cannabis era, maybe it'll do even better. Meryl, thank you very much. That's our Shop Listener series. Again, you can still list online, and everybody else go and browse online at wnyc.org/ShopListener. Have a great weekend, everyone. Brian Lehrer on WNYC. Stay tuned for All Of It.

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