MUSICAL FLOURISH - HARPS, CYMBALS, ETC]

MALE

CHORUS: [SINGING] THE WORLD IS A CAROUSEL OF COLOR--

FEMALE

CHORUS: [SINGING] COLOR, COLOR, COLOR--

MALE

CHORUS: WONDERFUL, WONDERFUL COLOR--

FEMALE

CHORUS: COLOR, COLOR- [FLOURISHES]

MIXED

CHORUS: THE WORLD IS A CAROUSEL OF COLOR-

BROOKE GLADSTONE: Disney's Wonderful World of Color ran on NBC starting in 1961, before my family had a color TV. The show made a big deal of color, but until about 1964, all we saw were shades of gray. When we finally saw the colors, they were spectacular. So what if sometimes faces were purple and skies were green? It was color.

But now it's a whole new world. An Israeli-based company called Genoa Technologies has figured out a way to add two new colors to TV's traditional palate of red, green and blue. With the addition of cyan and yellow, instead of the current paltry 16.8 million colors we get now, we'll be able to see a trillion colors.

And we'll actually notice. In a survey done by Popular Science in Grand Central Station, 97.5 percent of consumers picked the five color set over the conventional red, green, blue display.